Graduate Certificate Program Marketing - Corporate Account Management (Optional CO-OP) Posgrado en Marketing - Cuentas Corporativas

Centennial College´s Marketing – Corporate Account Management program prepares you for an exciting and financially rewarding career as an account manager/sales professional in the business-to-business (B2B), government and institutional marketplaces.

In this Business Graduate Certificate program, you learn that because today´s customers are well informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing and service. This includes prospecting, networking, relationship building, closing and post-sales activities.

As such, in interactive and practical courses, you learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while you develop and practice skills specifically in:

Conducting competitive and marketplace analyses that lead to understanding customer needs and behaviours
Developing and improving verbal and written communication skills
Selling and presentation skills – storytelling and practical methodologies
Use of analytics and Customer Relationship Management (CRM) tools
Business and financial literacy to create compelling customer value propositions
Engaging buyers and influencers through digital content and omnichannel marketing
Identifying diverse working environments and adapting communication styles to ensure clarity and effectiveness of communications with buyers
Understanding negotiations from the buyer’s perspective
Purpose Driven Leadership – understanding your motivations and next career steps
If you are goal oriented, organized, inquisitive and persistent with above average communication skills, consider a career in Marketing: Corporate Account Management.

University degree or a three-year college diploma in any discipline from a recognized institution
We will consider applicants who have a two-year college diploma or partial (minimum 75%) university degree completion and who have a minimum of two years work experience relevant to the program (transcript and resume
review required)

Additional Requirements: Proof of English proficiency

Start Date:Fall, Winter

Semester 1
Financial Management
Coop/Employment Preparedness
Business Culture and Craft
Marketing
Solution Selling I
Strategic CRM

Semester 2
Case Analysis and Marketing Metrics
Digital Marketing Strategies
Solution Selling II
B2B Marketing
Account Management and Leadership
Business Ethics & Negotiation Skills

Account Manager
Account Executive
Sales Coordinator
Sales Representative (Inside
Outside
Commercial)
Business Development Representative
Financial Services Representative
Territory Sales Representative