Graduate Certificate Program Marketing Management - Posgrado en Dirección de Marketing

In just two semesters, Centennial College´s Marketing Management program prepares you to become a marketing professional who carries out a broad range of marketing functions within business, government and not-for-profit organizations.

This Business Graduate Certificate program covers marketing management, along with related subjects in brand management, marketing project management, digital marketing, marketing services, integrated marketing communications, marketing research and international marketing strategy. As a result, you develop a solid understanding of domestic and international marketing issues.

Once you graduate, you will be able to employ analytical, decision making, organizational and communications skills to support the marketing activities of a wide variety of organizations. You may also continue your studies in a specialized area, such as research and analytics or corporate account management.

In today´s competitive marketplace, it is essential that every business develops, implements and monitors a strong marketing plan. Environmental factors such as evolving technology, societal and sustainable needs, demographic trends, regulatory changes and intense competition continue to challenge the marketing function to provide more return to the organizations´ various stakeholders. Understanding what customers want and providing products and services to them is the essence of marketing. This challenging graduate certificate program provides you with the opportunity to develop knowledge and skills applicable to today´s workforce.

Three-year college diploma or university degree in any discipline, from a recognized institution
We will consider applicants who have a two-year college diploma or a partial university degree (75% complete), and who have a minimum of two years work experience relevant to the program (transcript and resume review required)

Additional Requirements: Proof of English proficiency.

Start Date:Fall, Winter, Summer

Semester 1
Coop/Employment Preparedness
Business Culture and Craft
Ethics and Stakeholder Management
Marketing
Marketing Brand Management
Marketing Project Management

Semester 2
Management and Leadership
Integrated Marketing Communications
Customer Experience Design
International Marketing
Fundamentals of Marketing Research
Digital Marketing Strategies

Marketing manager
Advertising executive
Marketing communications coordinator
Client marketing specialist
Customer marketing specialist
Marketing associate