Imparte:
Universidad Complutense de MadridThe Propio Master Degree in International Trade aims for students to acquire comprehensive and transversal training focused on the process of internationalization of the economy to facilitate the management of activities in a global context. This degree programme aims at training for the acquisition of the necessary knowledge and tools in the analysis and decision- making in the process of internationalization, as well as the timely and continuous management of economic activities in a global environment.
The proposed Master is justified by the need to train advanced professionals in international trade and in different functional areas of global management, while developing necessary skills such as the ability to adapt, innovate and creativity. In addition, due to the demands of the globalization of the markets, students will be trained to know all those tools that allow access to the global market, such as the digital strategies applied to international trade or the rules and principles that regulate international marketing.
a. To train students to understand the international economic, political and social environment and its influence on strategic decisions in international trade.
b. To train to direct and manage economic activities based on a feasibility analysis based on competitive advantages that allow internationalization in order to create value and capture the value created and sustainably over time.
c. To know the criteria, as well as the tools for the correct selection of international markets, the development of products and/or services adapted to the international markets that have been chosen to operate, establish the policies and strategies of price, commercialization and commercial distribution.
d. To train to develop a marketing plan appropriate to the international vision of commercial activities.
e. To train in the particularities of contracting and financing international markets, as well as in the own means of payment established for international transactions.
f. To establish the international logistics and transport network appropriate to the needs of global commercial activities.
Modules
International Economic Environment
Corporation Organization and Management
Internationalization of Corporations and Management of International Purchase and Sale
Contracting and Financing of International Markets
Digital Marketing and Sales Management
Financial Management and Operational Management
External Practice
Dissertation (Master degree only)
Publicidad
