Master Degree in Digital Marketing [MDM]

The programme trains for Digital Marketing Management ensuring strategic vision, comprehensive management of data driven processes of organisations, decision making based on the financial impact of business, and a complete review of digital marketing disciplines organised along the sales funnel ensuring customer centric vision. The aim is to increase professional competitiveness in international environments through practical training with a special focus on digital projects covering critical areas such as digital positioning, technology-supported data management, strategic use of social networks and ecommerce towards omni-channelling. As this is an area of development in continuous evolution, we ensure that the programme introduces competencies that strengthen the main management skills needed to compete in a highly demanding international scenario.

Once you complete the program, you will obtain the Master Degree in Digital Marketing from ESIC University.

This program is specifically designed for professionals from Business Administration, Marketing, and Technology areas, entrepreneurs and managers, aiming to work in an international marketing and commercial environment that includes the latest innovations and business models.

Recently graduated students or those with no marketing background are accepted according to their academic record, commitment, exposition, and candidature defense during the interview phases. These students will be warned about taking a supplementary learning preparation either before joining the program or during the courses (The program director and professors will guide these students).

Lead the digital marketing function of a company, being able to elaborate a complete annual digital marketing plan for companies with an international profile and get it approved based on the rigour of the objectives and strategies, action plans with KPIs and clear ROI of the plan as a whole.

Manage digital projects in a practical way by defining digital marketing processes and the use of the main tools in areas such as: SEO, SEM, web, social networks, e-commerce and the transversal effect of data.

Master the main disciplines of digital marketing with applied sense and from the practice of real company cases and be able to make decisions that impact on business generation, connecting digital marketing investments with financial results.

Know the main digital marketing tools in order to optimise the impact that the digital marketing function generates in international companies in terms of results and time to market.

Development of professional and managerial skills that enable professionals to evolve at the same pace as market and technological disruption, especially in areas such as leadership, communication, innovation, digital transformation, critical thinking etc. with the limit of ethical values and the breadth of international professional environments.

. THE DIGITAL MARKETING STRATEGY
2. DIGITAL PRESENCE: WEB PROJECT
3. DIGITAL RELEVANCE: SEO & SEM
4. CUSTOMER CENTRIC DATA
5. TOP MANAGEMENT SKILLS
6. DMP PLANNING AND CONTROL
7. DIGITAL TRAFFIC
8. FROM E-COMMERCE TO OMNICHANNEL
9. FINAL PROJECT

PRACTICAL ACTIVITIES
AI Generative Tools
Xeerpa Workshop
Carto DB Workshop
Similarweb Workshop

CMO, CMTO
Digital Marketing Manager
Social Media Manager.
SEO/SEM Manager.
Digital User Experience Manager
Digital Communication Specialist
E-Commerce Manager
Digital Account Manager
Head of Digital Media.
Lead or Acquisition Specialist.
Content Marketing Manager & Social media Manager.
Entrepreneurs or Business people (who want to use Digital Marketing to improve their company´s presence and sales).