Master Degree in Marketing Management - Dirección de Marketing [MMM]

From the global business level to local needs through implementing strategies and tactics for the customer-centric internationalization of products and services from smes and large companies facing the new complex challenges of globalization (digitization, ethics, sustainability, higher competitiveness, and new business models).

The MMM is designed to give you a deep understanding of the drivers of marketing and commercial globalization, the internationalization of strategies and tactics, and how the global environment must be managed considering local needs to gain competitiveness in new complex scenarios with disruptive and innovative business models.

This results in graduates and young professionals ready to deal with the challenges of internationalizing products and services in established, emerging, or new global markets from a multicultural and multidisciplinary approach.

The program also contains activities and workshops on the latest hands-on training in marketing tools, such as PowerBI, Salesforce, Marketing & Sales simulators, and Digital Platforms for Marketing Excellence and Best Practices. It also includes a curricular Business Study Tour at Bocconi University in Milan for a business immersion.

Once you complete the program, you will obtain the Master Degree in Marketing Management from ESIC University.

This program is specifically designed for young professionals from Business Administration, Marketing, and Sales areas, aiming to work in an international marketing and commercial environment that includes the latest innovations and business models.

Recently graduated students or those with no marketing background are accepted according to their academic record, commitment, exposition, and candidature defense during the interview phases. These students will be warned about taking a supplementary learning preparation either before joining the program or during the courses (The program director and professors will guide these students).

Understand and master core concepts and methods in the marketing discipline and their application in business practice.

Integrate, apply, and critically evaluate core concepts and marketing tools to develop innovative strategies to address current and emerging business problems, evaluate key analytical methods to solve them, and develop a holistic/cross-functional view of organizations/companies and their value-creation process.

Design effective marketing plans, function effectively within highly digitalized and global business contexts, and operate swiftly across different industries and sectors.

Critically assess marketing aspects and the teams’ performance and propose strategies for improvement, developing the skills to operate in different social and cultural environments.

Frame marketing business activities and decisions in ethical and human values and corporate social responsibility, recognizing their role in business and developing action plans demonstrating awareness of broader trends.

Communicate effectively across different settings with all marketing stakeholders, demonstrating appropriate written communication, effective presentation and interpersonal skills, and the drive to work independently or head a team.

Salesforce, Marketing & Sales simulator, and Digital Platforms for Marketing Excellence and Best Prac

1. MODULE 1: STRATEGIC MANAGEMENT
2. MODULE 2: MARKETING STRATEGY AND BRAND MANAGEMENT
3. MODULE 3: LEADERSHIP AND PERSONAL DEVELOPMENT
4. MODULE 4: COMMERCIAL MANAGEMENT
5. MODULE 5: GO TO MARKET
6. MODULE 6: CUSTOMER CENTRICITY
7. CURRICULAR BUSINESS STUDY TOUR

WORKSOPS
Win-to-Win Simulator: a decision-making Marketing Simulator with up to 250 variables
Project Management: practical implementation/usage of Project Management Software
Startup creation: the entrepreneurial journey and critical elements to create a startup
Power BI: a practical approach for one of the more frequent marketing tools
Market Research tools: as an extension of the Marketing Research tools to implement different methodologies.
OKR Methodology: a practical tool to drive alignment, performance, and results in growth high-performance, engaging everyone at the company around measurable goals.
Key Account Management: practical approach of building long-term relationships with a company´s most important customers to ensure their needs are met, fostering loyalty and driving business growth.
Marketing Automation: how technology enables companies to carry out marketing activities automatically.
E-commerce: the key elements for practically implementing this channel within your marketing plan

A wide range of positions applies to those taking the MMM within the Marketing and Commercial fields, including agencies and consulting firms in any sector. It is subject to the entry profile and career development plan: KAM, Product Manager, Brand Manager, Trade Marketing Manager, Sales Manager, Customer Experience Manager, Business Development Manager, and executive positions like BDD, Marketing Director, CCO, CMO…