Master in Digital Business

Connect with the digital sphere for online success with our Master in Digital Business. Develop your understanding of the systems involved in modern operations, covering important areas such as data communication, social media strategy, digital finance and marketing.

Learn how you can adapt traditional business principles to navigate challenges and boost opportunities, particularly within growing fields such as digital transformation, data analysis and brand management.

Discover the impact that digital business is having.
Leverage digital business solutions to enhance corporate visibility and profitability whilst minimizing costs.
Understand digital culture and gain hands-on knowledge on how to build a startup.
Study how new technologies are crafting the digital reality and what is to come in the next years.

Term 1 (18 ECTS)
Tools for Success
Business Immersion Week
Winning Strategies for Market Entry
Digital Business Ecosystems
Digital Finance: Navigating Emerging Opportunities

Term 2 (18 ECTS)
Developing a Leadership Edge
Strategic Development for Business Success
Business Immersion Week
Digital Business Design & E-Reputation Management
Digital Marketing Strategies & Social Media

Term 3 (18 ECTS)
Building Successful Teams
New Product Development for Growth
Business Immersion Week
Digital Economy
The Entrepreneurial Digital Business Model

Final Capstone Project
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This Capstone Project is an opportunity for students to apply their knowledge and skills from previous courses in their program to either create a business plan or expand on a previous project. Through this project, students will comprehensively understand business principles, methods, tactics, and practical insights into the tools and resources required to begin or manage a successful business.

Digital Transformation Consultant
Guides organizations through tech-driven change-optimizing processes, tools, & culture for smarter, scalable operations.

E-Commerce Growth Specialist
Optimizes online sales channels, enhances digital shopping experiences & drives conversion metrics.

Digital Business Model Strategist
Designs innovative, tech-enabled business models that boost value creation, disrupt markets, & drive sustainable growth.

Customer Data Strategist
Leverages user insights, personalizes digital experiences & enhances decision-making through data intelligence.

Digital Supply Chain Manager
Streamlines logistics networks, implements smart inventory systems & optimizes fulfillment through technology