Master in Digital Business - Máster en Negocios Digitales

Digital transformation is no longer a future paradigm, but a key reality. The business world is becoming digitalized at an astounding pace and companies actively seek digital visionaries, qualified to leverage their expertise and insight into any corporation that seeks to stay competitive. This program explores the theoretical and practical foundations, implementation and business models that make up digital business and delivers all key competencies required in the corporate world today.

1 certified copy of bachelor´s degree and transcripts

Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; English native or equivalent

Candidates who wish to apply for the MBA dual qualification in Switzerland and Barcelona or for the MBA program in Munich, must have 2+ years of professional work experience in addition to the requirements listed above.

Applicants must also meet one of the following:

A GPA of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE
An interview with the academic dean

Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.

The Master in Digital Business (60 ECTS) is a one-year program divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).

Term 1

Managing Digital Business
Digital Business Finance
Digital Marketing Strategies
Digital Technologies & Change Management
Seminar: Boosting Creativity

Term 2

Digital Business Design
Customer Relationship Management
Leadership & Entrepreneurial Thinking
Social Media & Web Analytics
Seminar: Communication Skills

Term 3

Global E-Commerce Trends
The Digital Economy Ecosystem
Crafting the Digital Business Model
Digital Startups
Seminar: Online Reputation Management

Business Plan
Students will also be required to submit a business plan (6 ECTS) at the end of their studies and to attend field trips, company visits and fairs as part of the experiential learning method.

Digital Management
Digital Commerce
Change Management