Master in Digital Marketing & Growth Hacking - FULL TIME

With EAE Barcelona’s Master in Digital Marketing & Growth Hacking, you will gain a command of tools, processes, psychology and data. You will learn to optimize performance, maximize value, generate greater impact and achieve better results in less time, as well as placing the focus on the user experience. You will discover the potential of electronic commerce and marketplaces with a UX perspective.

On the Master, you will also learn to apply Artificial Intelligence to boost your content, acquisition and loyalty campaigns.

The program focuses on key factors that will boost your career, covering everything from data analytics and search engine optimization right through to advanced content marketing strategies and online advertising. Moreover, you will acquire the skills needed to create impactful products that generate greater interest and commitment from your audience.

The program’s fully practical approach gives participants the chance to work on projects in real settings in order to acquire valuable skills and up-to-date knowledge of the industry that enable you to help companies achieve long-term sustainable growth.

1. AI for Marketing
Using Artificial Intelligence, you will apply improvements to the efficacy and efficiency of campaigns, increase the ROI and customer satisfaction based on audience data, and automate social media management and search engine optimization.

2. Google certifications and other tools
You will prepare to gain Google AdWords and Google Analytics certification. You will also develop your own project on E-Commerce platforms such as PrestaShop and Shopify.

3. Growth Funnel & UX
You will guide users through the different stages of the conversion process (acquisition, activation, retention and revenue), optimizing the user experience to increase growth and maximize the ROI.

Marketing and E-Commerce Fundamentals
Introduction to the Digital Environment and Online Marketing - 5 ECTS
Introduction to E-Commerce and Key Aspects - 5 ECTS
Social Media & Social Selling Campaigns - 5 ECTS

Digital Marketing Planning
Marketing on Search Engines, Ads & Marketplaces - 5 ECTS
Performance Marketing and Automation - 5 ECTS

E-Commerce Design and Operation
Technological Platforms for Online Sales - 5 ECTS
Customer Management, Logistics and Operations - 5 ECTS
Digital Analytics - 5 ECTS
Financial Impact of Strategic Decisions - 5 ECTS

Master Thesis

Director of Digital Marketing
Director of E-Commerce
Responsible for SEO
Head of SEM
Brand Digital Manager
Digital Project Manager
Content Manager
Digital Communication Manager
Community Manager