Master in Digital Marketing - Máster en Marketing Digital

Digital marketing strategies lie at the heart of every successful business in our Information Age. This Harbour.Space programme gives students the comprehensive knowledge of analytics, strategy, business, finance and creative collaboration to make businesses of tomorrow succeed.

This programme is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting- edge, innovative tools in their daily job.

Our teaching methodology is unique in combining a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth specific digital knowledge in online video, mobile, viral, social media, and data driven marketing. You will also be a daily witness of the latest innovations from Google, Facebook, Twitter, Netflix, and other greatest technological companies.

Our professors are not academic teachers – they are accomplished digital and marketing professionals that have launched thousands of successful advertising campaigns and made many winning strategic decisions.

Upon completing our programme, you will become a digital marketing professional. You will be well-prepared to work in a sales or marketing department of a major brand, in an advertising agency, or in a media or technological company. You will know how to help brands to communicate effectively with their target audiences using the awesome benefits that emerging online technologies have brought to the world.

This programme contains an extensive number of real marketing cases moving through which the students will gain a solid understanding of the decision making process in the marketing department of a real company.

All courses are electives, yet we strongly recommend students to take courses marked as core. In total 1 year Master´s consist of 15 modules including 1 module of workshops & seminars, 1 client and 1 capstone projects. Our professors are not academic teachers – they are accomplished digital and marketing professionals that have launched thousands of successful advertising campaigns and made many winning strategic decisions.

Topics
Digital Marketing as Part of the Overall Marketing Mix
SEM & SEO
Programmatic & RTB (Audience Buying)
Performance Marketing
Social Media Marketing, Viral, And Storytelling
Web Analytics
Virtual Company Legal Environment
E-Commerce, CRM & Loyalty Programmes
Mobile & Gamification
Online Video
Digital Strategy & Digital Media Planning
Technical Project Management (Digital Assets)
Digital Media Evolution
Business & Finance Fundamentals
Advanced Digital Marketing
Video Blogging
Email Marketing
Crowdfunding
English for the Industry
E - Research & Surveys
Master Classes with Leading Practitioners
Growth Hacking
Marketing As a Job
Negotiations
Introduction To Interaction Design
PR & Content
Business, Entrepreneurship & Self Promotion
Selling & Presenting
User Experience Design
Introduction To Programming For Marketing Professionals
Programming II For Marketing Professionals
Data Visualisation
China´s Internet Market
Big Data & Emerging Technologies
Capstone Project
Seminars & Workshops
Client Project