Master in E-gaming Innovation

Interactive entertainment is one of today’s fastest-growing industries, shaping the intersection of technology, culture, and business. Master in E-Gaming Innovation prepares professionals to link creative design with commercial strategy. Students learn to use data-driven insights, AI-enabled marketing, and sustainable monetization strategies to build impactful products and platforms. You will learn to transform player experience into a measurable market advantage while mastering the economics and governance of gaming.

To be qualified for admission to the Master in E-gaming Innovation, you must:

Have earned a Bachelor’s degree (or equivalent) or higher;
be in the process of finalizing your Bachelor’s degree (or equivalent),
or demonstrate a high level of relevant professional experience
Proof of Proficiency in the English Language

FOUNDATIONS
The Business of E-Gaming
Sustainable Innovation: Leading the Future Responsibly

DESIGN
Game Design Thinking and User Experience
AI in Customer Experience and Marketing
Innovation and Emerging Technologies in Gaming

STRATEGY
Monetization, Publishing and Platform Strategy
Business Intelligence and Analytics Implementation
Cyber Risk Management, Governance and Ethics

LEADERSHIP
Innovation and Venture Development
Transformative Leadership and Change Management
Business Simulation Project

CAPSTONE PROJECT
A practical group project in which the students perform an organisational analysis or audit, a case study or original research on a specific topic of interest.