Master in Marketing and Sales Management - FULL TIME

The Master in Marketing & Sales Management is designed to train professionals that will become leaders of change and will know how to turn market opportunities into competitive advantages for companies.

Consumers’ demands increase with every passing day — they interact and seek to forge bonds with brands that share their values; it’s not enough to persuade them.

With this in mind, this all-in-one programme will teach you how to manage an organisation from a strategic point of view and how to execute and make decisions that require an in-depth knowledge of this new consumer/prosumer.

1. Efficiency
Gain a command of the key techniques and information sources, with in-depth insight into creating a marketing, sales and competitive intelligence information system.

2. Vision
Detect the opportunities and risks involved in the latest marketing and learn to adapt the company to this new competitive landscape.

3. Strategy
Analyse the market situation, define the different scenarios and spot opportunities for developing the marketing strategy.

MODULE 1. MANAGEMENT AND DIRECTION IN THE ORGANIZATION
Business and marketing planning process in organizations - 6 ECTS
Market research, information management, and decision-making - 6 ECTS
Financial impact of strategic decisions - 6 ECTS

MODULE 2. STRATEGIC MARKETING MANAGEMENT
Marketing in digital environments - 6 ECTS
Communication strategies - 6 ECTS
Marketing in digital environments - 6 ECTS

MODULE 3. STRATEGIC MARKET PLANNING AND GO-TO-MARKET
Sales and Commercialization Strategies - 6 ECTS
Customer-centric marketing business strategies - 6 ECTS

MASTER THESIS

Marketing Director
Commercial Director
Business Director
Commercial Consultant
Marketing Technician
Commercial Technician
Category Manager
Key Account Manager
Head of Trade Marketing
Head of Marketing
Head of Sales