Master in Marketing - Máster en Marketing
Imparte:
EU Business School-
Imparte:
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Modalidad:Online
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Precio:Consultar rellenando el formulario
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Comienzo:Convocatoria Continua
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Lugar:Se imparte Online
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Horario:START DATES: January, March and October
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Duración:60 ECTS
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Condiciones:Deadline for admission to this program: one month before each start date.
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Idioma:El Master se imparte en Inglés
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Titulación:A state-recognized, university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio). An EU Business School Switzerland master´s degree which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From the effective use of social media channels to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving you an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.
1 certified copy of bachelor´s degree and transcripts
Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; English native or equivalent
Candidates who wish to apply for the MBA dual qualification in Switzerland and Barcelona or for the MBA program in Munich, must have 2+ years of professional work experience in addition to the requirements listed above.
Applicants must also meet one of the following:
A GPA of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE
An interview with the academic dean
Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.
The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).
Term 1
Foundations of Business Management
Business Environment
Applied Finance
Business Model
Seminar: Becoming a Manager
Term 2
Analytical Marketing
Strategic Marketing
Operational Marketing
Marketing Into Action
Seminar: Authentic Leadership
Term 3
Marketing Communications
International Marketing
Industrial Marketing
Digital Marketing
Seminar: Effective Negotiation
Business Plan
Students will also be required to submit a business plan (6 ECTS) at the end of their studies and to attend field trips, company visits and fairs as part of the experiential learning method.
Marketing Management
Brand Management
Marketing Research
Digital Marketing
