Master in Sports Management & Legal Skills with Barça Innovation Hub

The Master’s Degree in Sports Management and Legal Skills, from ISDE and Barça Innovation Hub, has been designed for graduates in Business Administration, Law and Economics, as well as for professionals from other fields who wish to develop their careers in the world of sports and professional athletes who, after having retired from competition, aspire to continue in the sports field as managers.

With a faculty made up of the most renowned professionals in the international sports world, this master’s degree provides the knowledge and skills necessary to become an excellent sports manager, with a solid legal foundation and an international vision of the sector.

The association with F.C. Barcelona, the club with the most sports areas, provides students with a broad and deep vision of all the subjects and to know them directly from the hands of those who work in them, at the highest level.

The Master’s includes an optional sports week in Switzerland, where you will visit UEFA headquarters and receive hands-on training at leading sports institutions and law firms, or choose a unique week of business and negotiation in New York City on the campus of Columbia University. Students will attend a graduation ceremony and cocktail reception on the last day. They will all receive a certificate of attendance.

1. ORGANIZATION OF SPORTS
The structure and organization of sport (IOC, Sport Accord, International sports federations –FIFA-, national federations, professional leagues, sports entities, US system v. European system, athlete unions)

2. GENERAL MANAGEMENT OF SPORTS ENTITIES
Strategic planning: Javier Sobrino
Organization and management
Risk management
Human resources
Leadership in sports
Change and transitional management in sports
Management of sports facilities
Motivation in the frame of the structural organization

3. MARKETING, SPONSORSHIP AND COMMUNICATION IN SPORTS
General concepts of marketing. Scope. Strategies. Markets
Sports marketing. Definition. The industry. The Athletes. Sports entities.
Brand management. Image rights
Asset listing, commercial valuation & market research
Kit suppliers
Media rights (TV, radio, internet).
Marketing plan. Marketing agencies
Sports facilities. Stadia and services
Sponsorship
Communication in sport
Ambush marketing

4. FINANCE IN SPORTS
Finance Direction of clubs
Accounting
Financial analysis
Income management / Asset management of clubs
Image rights
Corporate finance of clubs

5. LAW IN SPORTS
Focus in Football Regulations: contracts, transfers, etc.
Dispute resolution mechanisms (FIFA, TAS, BAT)
Disciplinary and ethics in sports
Club’s Licensing and Financial Fair play
Intermediation: player, coach, and club representation
Integrity and doping
Intellectual Property

6. DIGITAL TRANSFORMATION IN SPORTS
e-Sports
Data Analysis
Business Intelligence
Digital content and fan engagement v. monetization

7. ORGANIZATIONS OF COMPETITIONS AND EVENTS
Organizing a sports event. Planning and task control
Finances and management of a sports event. Budget control. Income and expenses
Human resources. Teamwork. Leadership. Volunteers management.
Key areas in a sports event: logistics and suppliers. Ceremonies and protocol. Marketing and sponsorship. Image, communication, and press. Security and access controls
Legal Aspects of Sports Activity and Events

8. CORPORATE SOCIAL RESPONSIBILITY
Sustainability and External Relations:
Labour Regulations
General principles and employment relationships in football
corporate foundations, the soul of companies

9. SPORTS GOVERNANCE & SOCIAL IMPACT OF SPORTS
Liability in Sports
Governance in Sport
Diplomacy in Sport

10. STRATEGY & INNOVATION IN SPORTS
Innovation in Sports
New revenue streams
Global Expansion
International Affairs
Compliance in Sports
Sports & entertainment

Management of sports entities
Law firms
Sports agent
Sports consultancy
Sports equipment industry
Sports Centres
Federations, leagues, clubs and associations
Public administration
Training and education
Management in sports services companies
Organization of sports events