Master in Sports Management

Expand your potential in the dynamic world of sports business with an official and RUCT-registered program– the Master in Sports Management. Based a global hub for sports innovation, this program offers a unique blend of business acumen and sports expertise. Equip yourself with the skills to succeed in areas such as marketing, finance, event management and facility operations, while learning to navigate the ever-evolving sports industry. The curriculum focuses on the latest trends and technologies impacting the sports business sector, preparing you to tackle challenges such as digital transformation, audience engagement and sustainability in sport. With hands-on learning experiences, expert-led seminars and internship opportunities with top companies, you’ll be ready to lead in a sector that combines passion with professional success. Join GBSB Global and turn your love of sport into a rewarding career.

Study alongside sports enthusiasts and professional athletes on four campuses while earning an additional certificate from the United States Sports Academy (USSA). This opportunity not only expands your professional network, but also fosters peer learning, allowing you to gain valuable insights and perspectives from both industry professionals and fellow students through real-world case studies and business scenarios.

To be eligible for admission to the Master in Sports Management, you must

Have a Bachelor’s degree (or equivalent) or higher; be in the process of completing your Bachelor’s degree (or equivalent), or have a high level of relevant work experience.
Demonstrate proficiency in the English language.

MANAGE

Sports Business Management and Strategy (6 ECTS)

Business Functions Applied to Sports
Sports Finance
Sports Operations
Sports Law
Human Resources, Leadership and Organisation in Sports
High-Performance Sport and Management of Athletes

UNDERSTAND
Operations Management (6 ECTS)
Finance for Management (8 ECTS)

EXPLORE

Global Sports Business and Industry (6 ECTS)

International Sports Environment
The Practice and the Future in International Sports
Sports Economics
The Governance in International Sport
Ethics and Integrity in the Global Sports Industry

SCOUT

Effective Teamwork and Project Management (6 ECTS)
Talent Development and Management (6 ECTS)

Talent Management as a Specific Function of People Management
The Phenomenon of the “War for Talent”
Approaches to Talent Acquisition
Life Cycle of Talent Management
An Effective Talent Development Program

PROMOTE

Strategic Marketing (6 ECTS)
Sports Marketing, Promotion, and Event Management (6 ECTS)

Sport Markets Environment
Sport Marketing Planning
Contemporary Challenges in Sports Marketing
Conceptualizing and Developing a Sport Event

REVOLUTIONIZE
Digital Transformation, Innovation and Technology (6 ECTS)

STRATEGIZE

Economics and Geopolitics (6 ECTS) (Online)
Strategic Management and Analytics (8 ECTS) (Online)
Principles of Behavioral Economics
Geopolitics and Geo-economics Methodologies
Causes of Globalization
Strategic Management, Planning and Structure
Strategic Approaches to Analyzing the Position of an Organization
Data and Strategy

CAPSTONE PROJECT
The culmination of the Master’s in Sports Management program is the Final Capstone Project. This dynamic and challenging project assesses all the skills and knowledge acquired throughout the program. Students are required to identify a realistic situation within their area of expertise that requires a practical, reasonable, and valid solution. Developing relevant solutions calls for creativity and innovation, and requires applying smart proficiency to theoretical or practical models.

Students often present interactive, practical, intuitive, and realistic solutions that can be applied in real-world professional settings, as well as future research and study.