Master Sport Business Leadership - Máster en Dirección de Empresas Deportivas

Advance your knowledge of the sport business industry and how it is led by individuals and teams. Learn to critically assess and act on a range of global issues that have implications for the success of sport businesses and leadership.

A Bachelors Honours degree with 2:2 in any subject.

International entry requirements:
If English is not your first language you´ll need IELTS 6.0 (Academic) with a minimum of 5.5 in each component

Expand your knowledge about a range of sport business and leadership theories to analyse the strategic leadership of sport organisations
Choose to complete a 30-week work placement to enhance employability and improve your performance as a sport business leader
Learn from a team of research-active expert academics who have strong ties with industry
Benefit from the flexibility to study this course part-time or full-time
Graduate with the skills and expertise to succeed in a range of roles in sport business, sport entertainment, and sport leadership.

Contemporary Issues in Sport Management: This unit is dominated by a scientific approach related to the production and consumption of knowledge. It will enable you to apply and transfer a scientific approach of management knowledge to particular sport contexts.
Sport Business Leadership: This unit will explore the importance of effective leadership in sport business. A key aim of this unit is to encourage you to think critically about leadership practices, moving beyond outdated concepts and theories to explore the ways in which individuals gain social influence within teams, organisations, and brands in the sport industry.

Sport Business Analytics: Through the collection and analysis of relevant, historical, textual, and numerical data this unit will develop your understanding of the digital sport environment and the opportunities for organisational learning that sound scientific analysis of digital data can provide.

Strategic Sport Management: The aim of this unit is to provide you with a critical understanding of the nature, scope and practice of Strategic Management within a sport context. You will develop the ability to undertake strategic analysis using a variety of analytical techniques developed through the discipline of management science, develop strategic plans and understand the key issues in terms of strategic implementation relevant to public, private and voluntary sector organisations using a broad range of strategic tools, models and theories.

Crisis and Disaster Management: This unit enables you to develop a systematic understanding of crisis and disaster management within key sectors of the Tourism, Hospitality and Events industries. You will also be able to build a solid and critical awareness of the issues associated with the effective integration of Tourism, Hospitality and Events within emergency management frameworks.

Option units:

Mental Health in Sport: The topic of mental health has taken on greater significance in research and practice and is clearly articulated as a core aspect of the promotion of care and welfare (athlete, coach, other) in sport. As a result, the need to consider the mental health and well-being of those involved in sport is a critical shift in the promotion of caring sporting environments.

International Sport Event Management: This unit aims to draw on the principles and methods associated with an established body of knowledge to critically test and apply theory as it relates to international sport event management practice. The unit will scientifically assess the social salience of sport events and outline models and processes to assess their impacts.

International Sport Marketing: You will gain a critical understanding of the scientific scope and practice of International Sport Marketing for a wide range of stakeholders including individual competitors, teams, leagues and venues. In addition, you will develop systematic observation, testing and measurement skills in order to undertake marketing analysis, develop strategic marketing plans and understand the key issues in terms of strategic implementation relevant a wide range of international organisations.

Applied Sport Project: This unit aims to develop students’ knowledge and understanding through a ‘real-life´ project focusing on a sport organisation as it seeks solutions to a societal or organisational problem. A distinguishing characteristic of the applied sport project will be engagement with external stakeholders in a sport business, organisation or community from outside the programme. The chosen project will be conducted as a significant piece of self-managed work that will involve independent learning, critical thinking, and reflective skills that demonstrate the application of analytical and evaluative skills gained from the other units on the programme.

Dissertation: The dissertation will enable you to demonstrate breadth of knowledge and analytical techniques through the preparation and presentation of a rigorous and analytically-sound dissertation concerning a particular sport issue using scientific principles and methods to critically examine the relationship between theory, practice and knowledge within an independent learning environment.

This course is ideal for those wanting to pursue a career working for national sporting governing bodies, sports consultancy enterprises, schools and specialist sports colleges, community groups and charitable sporting organisations.