UCAM Sports Management University, develops a Postgraduate Studies Program which aims to train its students in the field of Sports Marketing and give them a global vision of this sector in constant change and growth. It has the endorsement of the Spanish Olympic Committee for the development of the Master in Sports Marketing, as well as public and private entities of relevance in the entire national territory. Due to the great progress made in the sports sector in the last decade, the need to train professionals in all areas of the same is created. Sports Marketing is one of the areas of knowledge to take into greater consideration, since it deals with managing effectively and efficiently each of the organizational and coordinating aspects of sport.
The Program for the Master in Sports Marketing, is aimed at both professionals who already have experience in the area of sport marketing who want to update their knowledge in a rapidly changing arena, as well as at people who wish to further their career in sports management and planning.
Module I: Marketing: Introduction, Sports Marketing, Marketing Research, Marketing Plan.
Module II: Communication Plan, Social Media Marketing "Social Media Plan, Brand Image, Sports Sponsorship. From the perspective of the sponsorship brand, Sports Sponsorship. From the perspective of the sponsored entity, Corporate Social Responsability.
Module III: LaLiga Marketing from inside.
Module IV: Popular Sports.
Module V: External Interships.
Module VI: Final Thesis.
The content and development of this Master in Sports Marketing has been adjusted to the professional demands that students need in their professional practice. It is aimed at the management and direction of sports organizations, institutions and facilities - both public and private - as well as the design, leadership and development of sports events of any nature or size. At this time of progressive academic adaptation across the European Higher Education Area, it is essential to enlarge UCAM’s postgraduate studies portfolio with a qualitatively high master’s program specifically aimed at obtaining the skills required to compete in a global world. To achieve this, teaching staff has carefully been selected, comprising highly qualified university academics as well as professionals from our country´s top sports institutions. This Masters Degree is intended to train future sports marketeers for the normal function of directing sports organizations, with special emphasis on their management and planning. To this end, the Masters formulates the acquisition of advanced training of a specialized nature, geared towards a professional qualification. The Program for the Master in Sports Marketing, is aimed at both professionals who already have experience in the area of sport marketing who want to update their knowledge in a rapidly changing arena, as well as at people who wish to further their career in sports management and planning. Similarly, it is intended for individuals who are ready to be leaders, contributing to human social and economic sustainable development, leaders with empathy and ethics who put effort into any project they encounter, with a team spirit and an eagerness to help others succeed.
