Master Tourism Marketing Management - Máster en Gestión Turística y Marketing

On this conversion course you will learn the principles of tourism marketing management, providing you with a framework to understand business development and marketing planning in an increasingly fast-paced, global industry.

A Bachelors Honours degree with 2:2 in any subject or equivalent.

International entry requirements
If English is not your first language, you will need to provide evidence that you understand English to a satisfactory level. English language requirements for this course are normally:

IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.

Study at one of the top-ten ranked universities in the world for tourism and hospitality
Develop a critical understanding of contemporary issues in marketing, question trends and explore the role of IT and social media in destination management and marketing
Examine the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication
Choose to complete an optional 30-week work placement to further enhance your employability
Benefit from experiencing a new country and culture with the option to study a semester abroad
Learn from specialist, internationally recognised academic staff who are actively involved in research and consultancy, ensuring the curriculum is informed by cutting-edge knowledge and practice.

The Tourism & Hospitality Industries: This unit will provide you with a comprehensive overview of the operations of the tourism and hospitality industries. It includes many guest speakers from industry.
Business Strategy & Finance: This looks at the foundations of strategic analysis and choices that tie into an organisation’s business decisions. This includes private, public and third sector. You´ll study the corporate finance sources of organisations, reporting and interpreting financial data. This will help you understand the dynamics of the tourism, hospitality and leisure sectors.
Tourism Marketing Innovation: This unit will provide you with the academic knowledge and professional skills to study marketing innovations in the tourism and hospitality context. The emphasis is on a strategic approach and a global perspective is adopted.
eTourism & Digital Marketing: This unit explores how information technology and digital competence determines the competitiveness of tourism and hospitality organisations and destinations. This unit examines the latest developments in technological revolutions and applies them to the tourism and hospitality industries.
Destinations: Contexts for Tourism & Hospitality: Placing the tourism destination at the heart of discussion, this unit explores the physical, conceptual and administrative spaces in which tourism and hospitality activities occur, and as such provide the context for an exploration of the complex and interrelated activities of tourist activities. The unit will be international in nature, drawing on examples and practices from developed and developing nations.
Dissertation: The 15,000-word dissertation is the conclusion of your learning experience, where you’ll carry out a detailed research project into any aspect of tourism marketing of your choice.

Some of our Tourism Marketing Management graduates are now undertaking roles in:

Senior management
Marketing
Destination management
International airlines
Tour operation companies.
As you progress through the course you will gain a better idea of the areas in which you want to specialise in your career. The skills you learn should stand you in good stead for your continuing professional development too – giving you more control over your future career direction.