Master Universitario in Marketing

The MSc in Marketing at Universidad Carlos III de Madrid (UC3M) is a one year full time program offered in Madrid (Spain). The program is designed to provide a high quality specialization in the marketing discipline with an international perspective.

The hallmark of our program combines the rigor of cutting-edge analytic tools embedded by academic researchers, with the down-to-earth contribution of experienced professionals.

This program offers you specialization in 2 areas of marketing:

MARKETING MANAGEMENT, aimed at students who are interested in a general career in marketing.

​DIGITAL MARKETING, aimed at students who are interested in focusing on strategies and practices in digital marketing.

All applicants must have a Bachelor’s or equivalent degree (three or more years of university studies) from an official university. Students in the last year of their Bachelor’s studies may also apply for admission; their application will be considered upon confirmation that they have successfully completed their Bachelor’s programme.

Course 1 - Semester 1
First Term

Strategic Marketing
Qualitative Methods and Survey Analysis
Data Analysis in Marketing
Economics for Business
Consumer Behaviour

Second term

Marketing Management
Retail and Channel Management
Market Analysis and Experimental Research

Track Marketing Management
New product development
Pricing

Track Digital Marketing
Marketing SEO
Paid Digital Media

Course 1 - Semester 2
Third term

CRM and Business Intelligence
Communication and Advertising
Marketing Plan and Control

Track Marketing Management
Product and Brand Management
Digital Marketing

Track Digital Marketing
Digital Commerce
Content Marketing and Social Media

Fourth Term

Corporate Strategy
Sales Force and Key Account Management
Management skills and Leaderships
Advanced Topics in Marketing
International Marketing and Trade
Services Marketing
Internship

MASTER´S THESIS