MBA & AI Track - FULL TIME

Our MBA & AI Track is EAE Barcelona’s flagship programme, designed to accelerate the transformation of professionals and entrepreneurs with intellectual restlessness, global ambition and a desire to have an impact on the world.

This programme combines an international and multidisciplinary approach with the development of skills that are essential for success, as well as tools for self-assessment and the planification of your professional life project and your goals.

It’s an ecosystem that hosts professionals from different areas, industries and nationalities and enhances the learning experience and the growth of those who take part in it.

For our MBA & AI Track, we apply highly practical and interactive methodologies in order to develop critical thinking, foster collaboration and strengthen your leadership skills.

You will also take part in different initiatives that will help your creativity and innovation thrive, while also pushing you out of your comfort zone to equip you with the agility, flexibility and creativity that you will need in this dynamic and ever changing world we live in.

Additionally, with the Artificial Intelligence & Machine Learning track of EAE Barcelona´s MBA, you will explore smart solutions, tackle data challenges and make strategic decisions that will transform your career and the world around you.

Prepare to become an expert equipped to apply Artificial Intelligence to business and fulfil the needs of the modern business world!

1. Your Future Made-to-Measure
Through the personalized accompaniment of our Professional Careers Department, you get a tailor-made professional development plan designed to equip you to embrace career opportunities at an international level

2. EAE Incubator
You will enhance your entrepreneurial mindset, an invaluable asset for innovation and problem solving. Moreover, our entrepreneurial participants have access to EAE Entrepreneur, a startup incubator that gives access to the finance and guidance required to drive your venture forward.

3. Business Connection
You will work on real cases and network with companies such as Google, Vodafone, Accenture, Intel and Cepsa, to name just a few. Moreover, you will take part in our innovative Business Game, a simulator that recreates real business situations and challenges to put your skills to the test.

MODULE 1. ENVIRONMENT AND GLOBAL MARKETS
Current socio-economic context - 6 ECTS
Marketing and commercialization in an international environment - 6 ECTS
Intellectual Capital and Talent Management - 6 ECTS

MODULE 2. ORGANIZATIONAL STRATEGY
Business Strategy - 6 ECTS
Finance For Decision-Making - 6 ECTS
Entrepreneurship and Internationalization - 6 ECTS

MODULE 3. STRATEGIC MANAGEMENT
Analytics from the Customer Perspective - 6 ECTS
Transforming and Competing from an Operations Perspective - 6 ECTS

TRACK Artificial Intelligence & Machine Learning
1. Introduction to the AI & Machine Learning module
2. Transformation implementing Artificial Intelligence
3. Smart products and services
4. Ethics in AI
5. Customer Experience & Customer Journey
6. Smart interaction
7. Neural network design
8. Training neural networks
9. Pre-trained models and transfer learning
10. Keras, TensorFlow and PyTorch

Bootcamp
Week 1 In-depth exploration
Text normalization and syntactic dependency analysis
Recurrent neural networks and transformers
Dataset repositories and pre-trained model such as HuggingFace
Generative models
Image classification
Week 2 AI Applications and advanced use cases

MASTER’S THESIS

CEO Chief Executive Officer
CMO Chief Marketing Officer
CFO Chief Financial Officer
COO Chief Operating Officer
Business Manager
Strategic Manager
General Manager