MBA in Digital Communication - MBA en Comunicación Digital

The skills required for communication and public relations have been drastically redefined with the advance of social and digital media. Professionals in the field are required to coordinate increasingly complex public relations campaigns and define intricate strategies and micro-targets to ensure that an organization’s key messages reach its key target audiences. This program will provide students with the know-how they need to stay ahead of current trends and to apply the latest technologies and communication strategies.

1 certified copy of bachelor´s degree and transcripts

Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; English native or equivalent

Candidates who wish to apply for the MBA dual qualification in Switzerland and Barcelona or for the MBA program in Munich, must have 2+ years of professional work experience in addition to the requirements listed above.

Applicants must also meet one of the following:

A GPA of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE
An interview with the academic dean

Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.

Transformational Management & Leadership
Organizational Behavior
Financial Reporting & Analysis
Marketing in a Digital World
Data Analysis for Managers
Negotiation
Consulting Lab
Business Immersion Week
Corporate Finance
People & Talent Management
Global Economics for Managers
Strategy & Decision Making
Management Information Systems
Communication for Success
Legal Issues & Business Ethics
Business Immersion Week
Business Strategy Simulation
Public Speaking & Public Communications in a Digital Era
Stakeholders Digital Communication Strategy
Organizational Digital Communication Strategy
Digital Media Strategy, Planning & Law
Leveraging Brand Value in a Digital Context

Head of Corporate Communication
Fundraising Manager
Director of Public Relations
Media Director