MBA - International Marketing - MBA en Marketing Internacional

The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effective delivering a company’s offer are key to its success. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising and media to prepare you for a career in international marketing.

1 certified copy of bachelor´s degree and transcripts

Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; English native or equivalent

Candidates who wish to apply for the MBA dual qualification in Switzerland and Barcelona or for the MBA program in Munich, must have 2+ years of professional work experience in addition to the requirements listed above.

Applicants must also meet one of the following:

A GPA of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE
An interview with the academic dean

Students not meeting these criteria will have an interview with the admission committee and will be considered on a merit basis. For more information, please contact the admissions department of your chosen campus.

The MBA in International Marketing (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.

Term 1

Structure
Transformational Management & Leadership
Marketing in a Digital World
Data Analysis for Managers
Negotiation
Consulting Lab
Crafting Your Future I

Term 2

Structure
Corporate Finance
People & Talent Management
Strategy & Decision Making
Management Information Systems
Communication for Success
Legal Issues & Business Ethics
Crafting Your Future II
Business Strategy Simulation

Term 3

International Marketing
Sales Management & Strategy
Marketing Research
Digital Marketing Strategies
Advertising & Media

EU Dissertation
The dissertation allows students to combine the skillls and tools acquired throughout their MBA into a final project that uses strategic business thinking for success in the business world. Is it to be turned in within three months of the end of the final term. Students choose their topic with the help of their MBA Dissertation Advisor. Many participants use it to study a new market they want to enter as entrepreneurs; others use it as a tool to research and analyze their existing companies.

EU Research & Dissertation Seminars*


*EU research & dissertation seminars will be taken over two terms

Marketing consulting
Advertising
Media
Brand management