The MBA of LALIGA: International MBA in Sports and Entertainment Management

LALIGA has positioned itself as a benchmark in providing innovative concepts and creating new trends in parallel to the management of major global sporting competitions.

LALIGA Business School is the Educational Department of LALIGA. LALIGA´s MBA in Sports Management is designed to bring you the best resources from the most dynamic and competitive industries, Football, Sports and Entertainment, and present them in a practical environment to complement your learning.

The "MBA of LALIGA" is an innovative global MBA. It is the first MBA designed with a specific focus on bringing together Sports and Entertainment as a Global Business.

Student profile: our students are the future leaders of the Sports and Entertainment Industry. Our candidates are ambitious professionals, who aspire to lead change to make a positive cultural impact.

LALIGA´s Alumni have the added value of benefiting from a lifelong professional network. We support our students during and after their experience with LALIGA Business School.

Our commitment to quality is reflected in our policy of limiting the

The Sports and Entertainment Industry is facing sudden changes, and technology is creating significant growth opportunities. The Sports and Entertainment Industry has the potential for exponential growth. The big drivers of this change will be Digital Transformation, Innovation and Entrepreneurship both outside and inside institutions.

Starting this transformation process requires a deep understanding of current assets, as well as a vision for the future that will determine how sports and entertainment organisations will create innovative fan experiences and engage audiences across multiple media.

Do you share this vision with us? Do you want to learn how to create innovative and personalised experiences, and prepare yourself to be a leader of change in this new era of the Sports and Entertainment Industry?

Module 1 - MANAGEMENT IN THE SPORTS INDUSTRY: “Effective and Efficient Leadership”
Business Management: Strategic Management – Financial Management – Legal Management – Planning and Control – Human Resources
Ecosystem of the Sports Industry: Economic Analysis – Sports Environment – New Dimensions and Major Trends

Module 2 – THE NEW MARKETING: “Experience Driven Customer”
Traditional Marketing: Strategic and Operational – Brand Management – Marketing Mix – Marketing Plan – Communication Plan – Market Research
New Marketing: The Empathy Economy – Brand Activation – Shopper Marketing – Relationship Marketing – Experiential Marketing – Digital Marketing – Purpose Driven Marketing
Sports Marketing: Sponsorship – Strategic Alliances – Sports Brand Activation

Module 3 – TECHNOLOGICAL AND DIGITAL INNOVATION: “Getting the most out of the New Dimensions of the Sports and Entertainment Industry”
Digital Transformation: Digital Economy - Business Management Models – New Management Skills – Web services applied to Sports Entities – eCommerce
New Digital Technologies: Cloud - Blockchain – Analytics - Artificial Intelligence - Robotics
Digital Strategy in Sports: Big Data – Fan Retention
Competitive Gaming and eSports

Module 4 – MEDIA AND ENTERTAINMENT: “The Power of On-brand Content”
The Media: The Media Environment – Public Relations – Audiovisual Rights
Content: The Entertainment Industry – Business Models – Audience – Platforms – Creation – Production – Exploitation of the Digital Age – Distribution – Monetization

Module 5 – LARGE SPORTS EVENTS: “Optimising Planning”
Sports Management
Sport Facilities: Sports Venue Management – Operations – Technology and Security – Sustainability
Sports Events: Design – Production – Financing
Sports Mega-events: Location and Hosting – Strategic Planning – Globalization – City Planning and City Marketing – Economic Impact – Long-term Legacy

Module 6 – INNOVATION AND ENTREPRENEURSHIP: “Inspired and Inspirational Leadership”
Innovation: Innovation in Times of Transformation - Tools – Innovation in the Sports and Entertainment Industries – Idea Generation – Building Innovation Systems – Innovation Hubs
Project Management: Methodologies – Tools – Mapping Complexity – Convergence Plan – Organizational Design – Business Plan – Risk Management – Monitoring and Control

Module 7 – 360º Case Studies
LALIGA as a leading entity of transformation of the Football Industry.
The 42 LALIGA teams (42 different and complementary contexts, territories and models).