Post Graduate Advertising - Creative & Digital Strategy - Postgrado en Publicidad, Estrategia Creativa y Digital

The Advertising - Creative and Digital Strategy program addresses the high demand for creators in the digital field of advertising and marketing, which is growing faster than all other areas in the advertising industry.

This Advertising Graduate Certificate program takes place at the Story Arts Centre in Toronto and blends Centennial College´s experience in digital media with our strengths in business and marketing. The program focuses on helping you create engaging digital experiences built on solid creative strategy. You become immersed in the digital field and learn how to develop breakthrough creative advertising campaigns.

Through your courses, you acquire the necessary skills in creative strategy, writing, developing creative concepts, art direction, collaboration, presentation and entrepreneurialism. During a field placement, which is part of the second semester, Creative and Digital Strategy students take part in team assignments, working in a collaborative environment in the real world.

Academic Requirements
Three-year college diploma or university degree (for select programs, a two-year diploma or degree is permitted) from a recognized institution. Most programs will consider applicants with partial education (two years) combined with two years of work experience relevant to the program.

Additional Requirements:

All candidates must attend a mandatory Creative and Digital Strategy program admission session, where they will:

Complete a questionnaire to help us assess suitability for the program and industry
Complete a writing assignment
Submit an up-to-date resumé
Note: After applying, applicants will receive a letter advising how to book the program admission session.

Start Date:Fall

Semester 1
Intro to Advertising and Marketing
Digital Design
Introduction to Creative Strategy
Digital Writing
Introduction to Creative Software

Semester 2
Storyworks
Creative Career Management
Creative Entrepreneurship
Digital Presentation
Digital Ecosystem
Prototyping and Research
Collaboration
Field Placement

Digital art director
Digital designer
Digital writer
Information architect
Digital strategist
Content strategist