Post Graduate Program Advertising – Account Management - Posgrado en Publicidad - Gestión de cuentas

The Advertising Account Management program will prepare you for the client service area of the integrated marketing and communications industry.

If you like creating, planning, managing and working in collaborative teams, this School of Communications, Media and Design program is for you. Because the advertising world needs specialized account managers who understand the full scope of the industry, this offering will cover areas such as:

Advertising
Digital, mobile and social media platforms
Event marketing
Direct marketing
Management of integrated communications plans from inception to final production
Not only will a team of seasoned professionals mentor you as you acquire new skills and confidence for the industry, but you will also have the opportunity to apply your know- how to the real world. The Advertising Account Management program is the only post-graduate offering of its kind in Canada to offer a 14-week field placement in the marketing communications field.

College diploma or university degree in any discipline.
We will consider applicants with partial post-secondary education (minimum- two years) and relevant work experience.

Additional Requirements:
Attend a mandatory program admission session where you will complete a writing test and questionnaire
After applying at Ontariocolleges.ca, you will receive a letter with instructions on how to book your Program Admission Session.

Semester 1
Digital Communication Planning
Integrated Marketing Foundations
Advertising Research & Analysis
Account Management Practices
Media for Account Managers
Business Communications and Collaboration
Career Readiness
Broadcast and Digital Content Production
Digital Landscape
Creative Concept Development
Agency Finance and Administration

Semester 2
Advanced Integrated Marketing
Strategic Planning and Consumer Insight
Advertising Planning & Campaign Management
Advertising Issues and Innovation
Digital Production Management
Design and Production Fundamentals
Digital Measurement and Analytics
Digital Landscape II
Brand Activations and Experiential
Storyworks

Semester 3
Placement (Account Management)

Junior account executive
Assistant account manager
Sales promotion specialist
Direct marketing assistant