Specialist Diploma in Digital Marketing Management and Social Media - Título de Especialista en Gestión de Marketing Digital y Redes Sociales

This specialist diploma provides a comprehensive understanding of digital marketing tools and strategies. It focuses on integrating search engine optimization (SEO), search engine marketing (SEM), social media management, and web analytics, ensuring students are equipped to lead digital campaigns under the values of conscious management and corporate social responsibility (CSR).

Candidates must meet the following requirements:
1. Academic Background: Candidates must hold an undergraduate university degree (Bachelor´s degree or equivalent) from an accredited institution.
2. Professional Experience: Prior professional experience is highly valued but not mandatory, making it suitable for both young graduates and experienced professionals.
3. Language Proficiency: Since the program is delivered in English, non-native speakers must demonstrate an advanced level of English proficiency (equivalent to B2/C1 level) through certificates (IELTS, TOEFL, or equivalent) or a direct assessment interview.
4. Application Process:
- Submission of the online application form.
- Curriculum Vitae (CV) detailing academic and professional background.
- Letter of motivation.
- Letter of recommendation (academic or professional, optional but recommended).
- Copy of university degree and transcripts.
- Personal interview with the Admissions Committee to assess suitability, motivation, and objectives.

The program is aimed at university graduates, entrepreneurs, marketing and communication professionals, and anyone who wants to specialize in the field of digital marketing and social media management to lead online projects from a perspective of sustainability and business responsibility.

The main objectives of the program are:
- Master key digital marketing tools and channels to optimize brand presence online.
- Design, implement, and monitor strategic and sustainable digital marketing plans.
- Learn to manage brand reputation and community engagement across major social media networks.
- Apply SEO and SEM techniques to improve search engine visibility and acquire quality traffic.
- Analyze web metrics and digital KPIs to make data-driven decisions.
- Integrate values of Corporate Social Responsibility (CSR) and ethics into digital communication and advertising strategies.

The study plan consists of the following modules:
1. Digital Marketing Strategy and Planning
2. Search Engine Optimization (SEO)
3. Search Engine Marketing (SEM) and Digital Advertising
4. Social Media Management and Strategy
5. Web Analytics and Usability
6. Mobile Marketing and Emerging Technologies
7. Corporate Social Responsibility (CSR) and Ethics in Marketing
8. Final Project / Internship

Graduates can pursue careers as:
- Digital Marketing Manager
- Social Media Manager
- Community Manager
- SEO/SEM Specialist
- Content Marketing Manager
- Web Analytics Specialist
- Digital Consultant
- E-commerce Specialist