Spain is the world´s leading destination for holiday tourism, and the second most visited country in the world with the most World Heritage cities, the third in terms of natural areas declared Biosphere Reserves, or the country with the most Blue Flag beaches in the entire Northern Hemisphere. The Master´s in Innovation and Tourism Marketing offered by UCAM, an Affiliated Member of the World Tourism Organization (UNWTO), is an essential step in the honing of professional skills and a giant leap in the modernization of tourism management, thereby improving the competitiveness of tourism companies and popular tourist destinations.
The Master’s in Innovation and Tourism Marketing is intended for people that are passionate about the culture of innovation, technology, and marketing applied in tourism organizations. Students entering this program must be a graduate of a tourism related study or have a degree at the university level in a different academic field.
Módule I. Innovation a reality in the tourism sector, The new global tourism environment.
Módule II. Innovation applied to Tourism Business Models, Innovation and Creativity applied to the Generation of Value, Innovation applied to Tourism Processes, Innovation applied to the Management of Tourism Businesses.
Module III: Technologies applied to tourism, The public support to the development of technology in tourism.
Module IV: Knowledge and Management of Customer and Markets, Innovation and Tourism Marketing Management.
Module V: Internship, Theoretical and Practical Seminar. Module VI: Final Project
At the end of the program graduates are qualified to: Successfully develop their own business in the tourism sector. Start / resume their career in the private sector holding positions of responsibility in departments of general management, innovation, human resources, marketing or communication. Work as project or product managers, online managers in eCommerce, social media, revenue management etc. or as manager of innovation and tourism technology. Develop their career in the public sector e.g. in the planning and management of smart destinations. Advise public and private companies in the innovation, marketing and implementation of new technologies in the development of tourism projects. Begin their professional career in the area of teaching and research.
The student must apply the knowledge acquired and be able to solve the problems arising in new or not known environments or circumstances within widen or multidisciplinary contexts linked to their study field. The student must be able to integrate knowledge and face the complexity of issuing judgments from given information, that could either be complex or limited and may also include reflection making on social and ethical responsibilities linked to their knowledge and judgments implementation.
The student can communicate his/her conclusions (and the knowledge and ultimate reasons supporting them) clearly and to both a specialized or non-specialized public without a risk of ambiguity.
To provide the students with the learning skills that allow them go on studying on their own. To enable the student to acquire and understand knowledge that provides them with a basis and /or opportunity to be original in the development and /or implementation of ideas, often in research areas.
